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February 12
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1 to 7- New Blanc d'Ivoire store, rue de Saintonge
When walking down the rue du Pont-aux-Choux with its early XXth century workshop fronts, then down the rue de Poitou, now one of the trendiest fashion and design spots in Paris, one eventually stumbles upon a deserted little street of the Haut Marais, home to the brand new Blanc d'Ivoire store. The 400 m2 of this former industrial space are divided into 3 stories, bathed in white light filtered from an Eiffel glass roof. Envisioned as a lifestyle store, the new shop gathers almost all of the brand's ranges: textiles, tableware, furniture and other items... Concrete, metal and glass collide with soft patined wood inside this gigantic Blanc d'Ivoire loft. An apotheosis of urban ultra-chic Charme.
Blanc d'Ivoire
25, rue de Saintonge Paris 3°
01 42 77 09 35
www.blancdivoire.fr