February 12

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Petit Bateau 100 % Adultes
 

1- Logo on the front

2- Spring Summer 09 collection : souriceau tank top, black cotton and silk panty

3 to 6- Inside the shop

7- Transfer fishes to customize any outfit

Petit Bateau decks out its little proteges from childhood up to their adult years. It is only fitting, then, that the brand opens up its first boutique for grown-ups only. The entire store at the rue du 29 juillet has been renovated and rearranged to accomodate the homewear and outwear lines, as well as T-shirts and other creations in all manners of material, be it light jersey, linen, bamboo or organic cotton. The collections also spill out of the teenage years with the introduction of a new size, "20 ans".

The opening takes place within a rich timeframe, packed full with news: the launch of a mini-website (www.petit-bateau-mixte.fr), a touching ad campaign by Benni Valsson, a creative collaboration with designers Kitsune, not to forget a nice slice of fun in the shape of fish transfer kits to accessorize any and all outfits!

 

Petit Bateau 100 % Adultes
9, rue du 29 Juillet
Paris 1°
01 42 96 28 15 

www.petit-bateau.us


Petit Bateau: Zinc, Sieste and Mimi Grow Sparks
 

Glittery ribbed tank tops, colors: Zinc (brown), Sieste (pink), and Mimi (green), $39, Petit Bateau
Spring/Summer 08 collection
www.petit-bateau.com